ideal customer
Name: Aidan Murphy
Age: 38
Location: Dublin, Ireland
Education: Master’s Degree in Engineering
Family Status: Married with two children
Ideal Customer
Job Role and Responsibilities:
Consultant Engineer specialising in infrastructure development for large-scale commercial projects.
Responsible for designing and overseeing the implementation of electrical and data systems in new constructions and renovations.
Job Challenges:
- Finding reliable, high-quality electrical installations that comply with safety and efficiency standards.
- Ensuring seamless integration of power and data connections in high-traffic areas without compromising on aesthetics
Goals and Motivations:
Industry-Specific Needs and Challenges:
- Requires durable and reliable electrical solutions that can handle heavy usage and harsh conditions, especially in places like airports and stadiums.
- Needs products that are easy to install and maintain, and that offer both functionality and aesthetic appeal.
Information Sources:
- Industry journals and magazines, online forums, trade shows, product demonstrations, and peer recommendations.
Pain Points:
- Difficulty in finding products that combine high IP rating with ease of use and elegance.
- Balancing budget constraints with the need for high-quality, durable installations.
Decision-Making Criteria:
- Product reliability, durability, and compliance with safety standards.
- Aesthetic appeal and ease of integration into existing infrastructures.
- Cost-effectiveness and long-term value.
- Customer support and warranty offered by the manufacturer