ideal customer
Michael O'Connor
Age: 38
Location: Dublin, Ireland
Education: Master's degree in Business Administration
Family Status: Married with two children
Ideal Customer
Job Role and Responsibilities:
CEO of a mid-sized B2B company in technology or manufacturing
Oversees company strategy and growth
Directly involved in marketing decisions
Works closely with sales and marketing teams.
Job Challenges:
- Needs to keep up with rapid market changes and technological advancements
- Struggles to maintain a steady pipeline of qualified leads
- Balancing short-term sales goals with long-term branding strategies
Goals and Motivations:
- Increase company revenue and market share
- Establish a strong online presence and brand reputation
- Streamline and enhance the efficiency of marketing efforts
Industry-Specific Needs and Challenges:
- Effective use of LinkedIn for B2B networking and lead generation
- Navigating the complexities of digital marketing in a specialized industry
- Creating content that resonates with a professional audience
Information Sources:
- Business and marketing publications
- LinkedIn thought leaders and industry groups
- Conferences and networking events
Pain Points:
- Difficulty in finding a variety of radiator styles in one place, balancing client budgets with quality, and meeting project deadlines.
- Limited time and resources to dedicate to in-depth digital marketing strategies
- Difficulty in measuring ROI of digital marketing efforts
- Challenges in staying ahead of digital trends and implementing best practices
Decision-Making Criteria:
- Product range and uniqueness, cost-effectiveness, aesthetic appeal, durability, and supplier reliability.