Facebook and Instagram Adverts
Tired of Having This Annoying Problem?
There is nothing. There is nothing. There's just nothing as important today as Facebook and Instagram adverts, apple has made some changes in the OS which affects Facebook adverts and Instagram out adverts, for sure. But I don't know what you think about Facebook and Instagram adverts. They collect a lot of data for sure. And I'm not taking a position on, but if the collect collection of data is good or bad, but what I'm going to say is that adds up bloody brilliant. Brilliant. Okay. And it's probably because the, all of the day to day they collect, that's probably part of it. And I don't have a position on that. I believe in freedom. And I believe you control your data, but Facebook just have this, the era, like if they have a, you've got to use it like as a marketer, what are you going to do You can't not use this.
So there's so important. Facebook and Instagram adverts, it's just the best, the absolute best advertising you can do today. I get calls from legacy media sometimes. And in Ireland is called the RTE in UK. It's called BBC. You might've heard of them. If you're younger, you might not know what it is, but how can they possibly compete to make the data mark Zuckerberg has How could you compete with that I'm sorry, but he knows everything. He knows everything. And I like getting ads that are tailored, personalized from me personally. And I don't know how you feel about it. Sometimes it can feel a bit creepy that the ad is. So the ad is so personalized and there's people who feel like he's listening in. I just think it's that the AI is just so good, but I'm not an expert in what goes on inside Facebook.
How Facebook adverts works better with funnels
But what generally works better is the whole idea of you pull them off Facebook. You put them into a funnel to do a quiz. They do some sort of funnel. They get free videos, whatever, but they come into your emailing system and you continue marketing to them. That usually works better. But, but it's not something you can ignore. No, it's so good. I'm sorry. Sorry. I know some people are weirded out by how much data Facebook has. And I'm not saying that everything about Facebook is perfect and their business model is perfect, but their ads are brilliant. Just brilliant. They work, they really work. So at the end of the day, you've got to use what works then that you have to use what works and their ads work. Now, it's not just the ads. You need to be smart about it. You need to build a whole funnel.
Now you need to have a whole system in behind the ad because you're not jumping onto a social media platform. Say, Hey, buy my stuff, buy my stuff. It doesn't work. But it's definitely something. Those ads are definitely somewhere. You can pull them into your world and present yourself to them. And some will unsubscribe not interested. And if they unsubscribed that's grace, you want them do. But there's always going to be summed up, eventually buy and spend money with you. And you know, we have gas leads. I've got leads for two, one year up really good ones. And you cannot do that anywhere else. There's nowhere else in the world that you can do that. So Facebook is just important. You can't ignore Facebook now. It's just, it's not just, oh, I'll just throw my ads up there and everyone's going to be amazing.
That's not the case. That's not, what's going to happen. You've still got to be smart about it. It's not just, it's not just get rich quick scheme just to just press a button and you can make millions and blah, blah, blah. It's not that it's still real marketing. You still need to be smart about it. You still need to have a whole funnel. You still need to have a good product to have a useful product that people want need to have a good company.
Listen to your customers
Copyright - Alan Moore